نوع مقاله : مقاله پژوهشی
1 دانشجوی دکتری مدیریت تکنولوژی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
2 دانشیار گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
3 استاد گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
عنوان مقاله [English]
This research is to understand the logic of Iran's pharmaceutical sector actor's behavior that is due to infer the innovative behavior of firms in this sector. So purpose, network theory and social network analysis is used to recognized actors behavior. The main objective of this research is to identify the requirements of innovation network formation on the perspective of the firm's behavior in the Iran's pharmaceutical sector. Namely, understanding the logic of firms rule in this sector can help to understand the behavior of the actors present study, therefore research strategy is multiple case studies and type of research is exploratory, development and qualitative. Its data collection is through documentation related to innovation activities, questionnaires and in-depth interviews with 42 pharmaceutical firms in the field of study into 8 products innovation and then through is measured the social networking analysis indicators, the pharmaceutical firms rule analysis and innovation in this sector with the requirements of network formation. So that research results shows a lack of transparency of information in bed enjoying a base of information asymmetry are active on pharmaceutical firms. Made major innovations in this sector were not due to research and innovative capabilities but through is informal relationships and create competitive indoor pharmacy product targeted and by lobbying and create a relatively safe space market by ensuring product market share, technical knowledge phase synthesis, formulation, production and distribution that footprints is visible in the process of securing a market share.