Abstract:

Objective: The global market today is facing high volatility and intense competitive pressures, requiring firms to develop resilience and the ability to adapt rapidly to maintain their position. The present study aimed to examine the impact of digital maturity and competitive intelligence on export resilience in Iran’s industrial equipment sector, with a particular focus on the mediating roles of absorptive capacity and strategic agility.
Method: From a purpose perspective, this research is applied, and methodologically, it is descriptive-survey in nature. Data were collected through a questionnaire using purposive sampling from 126 senior managers and experts in industrial equipment manufacturing firms with a five-year history of exporting their products. The data were analyzed using structural equation modeling (SEM).
Findings: The results indicated that the direct effect of digital maturity on export resilience was not significant; however, this relationship was established through the mediating variables of absorptive capacity and strategic agility. In contrast, competitive intelligence exerted both direct and indirect effects on export resilience
Conclusion: The final model highlights the importance of integrating technological and knowledge capabilities when confronting crises. Accordingly, in Iran’s high-risk and volatile context, export resilience can only be sustained when investments in digital maturity are complemented by strengthening soft infrastructures, such as organizational learning and environmental analysis.