بهبود مدیریت

بهبود مدیریت

ارائه مدل بهبود عملکرد واحدهای خدمات غذایی سریع در محیط عدم قطعیت با تأکید بر دلالت‌های سیاستگذاری صنعتی

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دانشیار، مهندسی صنایع، دانشکده صنایع و فناوری‌های معدنی، دانشگاه صنعتی ارومیه ، ارومیه، ایران.
2 دانشجوی کارشناسی، مدیریت دولتی، دانشکده علوم انسانی و مدیریت، دانشگاه آزاد اسلامی، ارومیه، ایران.
چکیده
هدف: این پژوهش، ارائه یک مدل تلفیقی برای شناسایی و تحلیل عوامل مؤثر بر عملکرد واحدهای خدمات غذایی سریع و ارزیابی کارایی آن‌ها در شرایط عدم قطعیت است؛ به‌گونه‌ای که نتایج آن بتواند علاوه بر پشتیبانی از تصمیمات مدیریتی، مبنایی برای تدوین و بهبود سیاست‌های صنعتی در صنعت خدمات غذایی نیز فراهم آورد.
روش: ابتدا 48 عامل مؤثر بر عملکرد از طریق مرور ادبیات و نظر خبرگان شناسایی شد که با روش دلفی فازی، غربالگری و 18 عامل کلیدی انتخاب گردید. روابط ساختاری و سلسله‌مراتبی عوامل با مدل‌سازی ساختاری تفسیری و میزان نفوذ و وابستگی آن‌ها با تحلیل MICMAC بررسی شد. این عوامل به‌عنوان ورودی مدل تحلیل پوششی داده‌های تصادفی دو مرحله‌ای به‌کار گرفته شده و کارایی 400 واحد ارزیابی شد.
یافته‌ها: نشان داد که تقویت عوامل مدیریتی، توسعه زیرساخت‌ها و بهبود سیاست‌های حمایتی، نقش مؤثری در ارتقای عملکرد واحدها در شرایط عدم قطعیت دارد. همچنین، نتایج بیانگر آن است که سیاست‌های صنعتی مرتبط با توسعه زیرساخت‌های منطقه‌ای، حمایت از سرمایه‌گذاری، تسهیل محیط کسب‌وکار و تقویت زنجیره تأمین می‌توانند نقش مؤثری در بهبود عملکرد و افزایش تاب‌آوری واحدهای خدمات غذایی سریع ایفا کنند.
نتیجه‌گیری: علاوه بر کاربرد مدیریتی، یافته‌های پژوهش دارای دلالت‌های مهمی برای سیاست‌گذاری صنعتی است و می‌تواند مبنایی برای تدوین سیاست‌های مبتنی بر شواهد در زمینه تخصیص هدفمند منابع، توسعه زیرساخت‌های منطقه‌ای، حمایت از تحول دیجیتال، تقویت زنجیره تأمین، بهبود محیط کسب‌وکار و ارتقای بهره‌وری، تاب‌آوری و رقابت‌پذیری صنعت خدمات غذایی سریع باشد.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Developing a Performance Improvement Model for Fast Food Service Units in an Uncertain Environment: Industrial Policy Implications"

نویسندگان English

Sohrab Abdollahzade 1
Mohammad Mahdi Abdollahzadeh 2
1 Associate Prof., Faculty of Industrial Engineering Dept., Urmia University of Technology, Urmia, Iran.
2 Bachelor's student, Management Dept., Islamic Azad University, Urmia Branch, Urmia, Iran.
چکیده English

Objective: This study aims to develop an integrated model for identifying and analyzing the factors affecting the performance of fast food service units and evaluating their efficiency under conditions of uncertainty. The proposed model is intended not only to support managerial decision-making but also to provide an evidence-based foundation for the formulation and improvement of industrial policies in the fast foods.
Methods: Initially, 48 factors affecting performance were identified through literature review and expert consultation. These factors were screened using the Fuzzy Delphi, resulting in the selection of 18 key factors. The structural and hierarchical relationships among the selected factors were analyzed using Interpretive Structural Modeling, while their driving and dependence powers were examined through MICMAC. The identified factors were then employed as inputs to a Two-Stage Stochastic Data Envelopment Analysis, and the efficiency of 400 fast foods was evaluated.
Findings: Indicate that strengthening managerial factors, developing regional infrastructure, and improving supportive policies play a significant role in enhancing the performance of fast foods under conditions of uncertainty. Results suggest that industrial policies aimed at regional infrastructure development, investment support, business environment facilitation, and supply chain strengthening can substantially improve the performance and resilience of fast foods.
Conclusion: In addition to its managerial applications, the proposed model provides significant implications for industrial policymaking. The findings offer an evidence-based foundation for formulating policies on targeted resource allocation, regional infrastructure development, digital transformation support, supply chain strengthening, business environment improvement, and the enhancement of productivity, resilience, and competitiveness in the fast foods.

کلیدواژه‌ها English

Fast-food service units
Fuzzy Delphi Method
ISM and MICMAC Analysis
Two-Stage S-DEA
Uncertainty
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دوره 20، شماره 2 - شماره پیاپی 72
تابستان 1405
صفحه 165-207

  • تاریخ دریافت 26 آذر 1404
  • تاریخ بازنگری 01 مرداد 1405
  • تاریخ پذیرش 02 مرداد 1405