بختیاری،حسین ، افشاری، علی و نوروزی،محمد . 1404. تحلیل اهمیت عملکرد مؤلفههای تحول دیجیتال در صنایع (مورد مطالعه صنایع منتخب استان زنجان). بهبود مدیریت، 19(1)، 111-148.
بهزادنیا، مهرداد، شهناز نایب زاده، سید حسن حاتمی نسب، و محمدرضا دهقان اشکذری. 1403. «سنخشناسی علمی / ذهنی عملکرد بازاریابی استارتاپهای حوزۀ فینتک با کاربست روش ذهنشناختی کیو». تحقیقات بازاریابی نوین 14(3): 97-134.
دهقان، زهره، و حامد خرسندی نوشهری. 1403. «راهکارهای هوش مصنوعی برای بازاریابی دیجیتال». در کنفرانس بینالمللی مدیریت و صنعت، دوره 7.
کوزینتس، رابرت. 1401. نتنوگرافی: بازتعریف روشی برای مطالعه روابط و فرهنگ در محیطهای شبکهای. مترجمین: محمدرضا رسولی و پویا نعمتاللهی. تهران: دفتر مطالعات و برنامهریزی رسانهها.
زارعی، قاسم، رحیم محمدخانی، و هاجر فتحی. 1403. «بررسی و شناسایی پیامدهای کاربرد هوش مصنوعی در بازاریابی». پژوهش های مدیریت در ایران 28(2): 1-31.
نجفی، علیرضا، غلامرضا نورمحمد نصرآبادی، و سهیلا محمدزاده. 1403. «نقش هوش مصنوعی در سیاستهای بازاریابی و مدیریت بازار». فصلنامه علمی مدیریت استاندارد و کیفیت 14(1): 1-19.
وحیدزادگان، فریبا، و علی زنگی آبادی. 1400. «بررسی نقش تصویر برند در ارزش ویژه برند گردشگری اصفهان از دیدگاه گردشگران داخلی». گردشگری و توسعه 10(4): 63-72.
محمودی میمند، محمد، مونا فلسفی فرد، سیدموسی خادمی، و میرزا حسن حسینی. 1403. «طراحی و تبیین مدل پویش بازاریابی هوشمند استارتاپها در شبکههای اجتماعی». مدیریت بازاریابی هوشمند 5(4): 146-172.
ملاشاهی بنجار، م. 1403. «اثر پیشایندهای فنی، سازمانی و انسانی در کاربرد هوش مصنوعی در بازاریابی». پایاننامه کارشناسی ارشد، دانشگاه بینالمللی امام رضا علیهالسلام، دانشکده ادبیات و علوم انسانی.
مطهری نیا، مجید، رودساز،حبیب، گنجعلی،اسدالله و کوشکی جهرمی،علیرضا . 1404. عوامل موفقیت پیادهسازی هوش مصنوعی در صنعت دارو؛ دلالتهایی برای صنعت داروسازی جمهوری اسلامی ایران. بهبود مدیریت، 19(1), 149-197.
Agarwal, Meha, and Archana Sharma. 2024. “Digital Marketing of Startup Businesses.” Journal of Scientific Research and Technology: 8–29.
Agustina, T. S. 2020. Storytelling Sebagai Strategi Bisnis Sosial Start-Up Ojek Syar’i Berbasis Aplikasi di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 3(4), 448 - 460.
Alghizzawi, Mahmoud, Emad Ahmed, Ibrahim Ezmigna, A. A. R. Ezmigna, and Fandi Omeish. 2024. “The Relationship Between Artificial Intelligence and Digital Marketing in Business Companies.” In The AI Revolution: Driving Business Innovation and Research, 525, 885–895
Alqudah, Ali Mohammad, Yousef Jaradat, Basim Alobaydi, and Baker Akram Falah Jarah. 2024. “Artificial Intelligence in Design and Impact on Electronic Marketing in Companies.” Journal of Ecohumanism 3(4): 170–179.
Anninou, I., G. R. Foxall, and J. G. Pallister. 2015. “Consumer Confusion: A Behavioral Perspective Model Perspective.” In The Routledge Companion to Consumer Behavior Analysis, 400–416
Ashurbaev, Omar, and Gulrukhsor Rustamova. 2024. “Challenges Faced by Startups and the Ways to Overcome Them.” Multidisciplinary Journal of Science and Technology 4(12): 891–897
Behzadenia, Mehrdad, Shahnaz Naibzadeh, Seyed Hassan Hatami Nasab, and Mohammad Reza Dehghan Ashkezari. 1403. “Scientific / Mental Typology of Startup Marketing Performance in the FinTech Sector Using the Cognitive Q Method.” New Marketing Research 14(3): 97–134. [In Persian]
Bethlendi, A., S. Hegedűs, and S. Arpad. 2024. “Why Do Startups Fail?” In Tourism and Hospitality Industry: Trends and Challenges.
Chaffey, Dave, and Fiona Ellis-Chadwick. 2019. Digital Marketing. Pearson UK.
Chen, Lujie, Mengqi Jiang, Fu Jia, and Guoquan Liu. 2022. “Artificial Intelligence Adoption in Business-to-Business Marketing: Toward a Conceptual Framework.” Journal of Business & Industrial Marketing 37(5): 1025–1044.
Costa, Cátia Miriam, Tiago Lima Quintanilha, and Sandro Mendonça. 2019. “Manuel Castells and Informationalism 1.” In Management, Organizations and Contemporary Social Theory, 256–270.
Davenport, Thomas, Abhijit Guha, Dhruv Grewal, and Timna Bressgott. 2020. “How Artificial Intelligence Will Change the Future of Marketing.” Journal of the Academy of Marketing Science 48(1): 24–42.
Dehghan, Zohreh, and Hamed Khorsandi Noshehri. 1403. “Artificial Intelligence Strategies for Marketing.” In International Conference on Management and Industry, 7th Edition. [In Persian]
Dwivedi, Y. K., L. Hughes, E. Ismagilova, G. Aarts, C. Coombs, T. Crick, … and M. D. Williams. 2021. “Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy.” International Journal of Information Management 57: 102994.
Elkhatibi, Yassine, and R. Benabdelouhed. 2024. “Digital Revolution: How AI Is Transforming Content Marketing.” International Journal of Advanced Multidisciplinary Research and Studies 4(5): 775–777.
Freudenreich, B., F. Lüdeke-Freund, and S. Schaltegger. 2020. “A Stakeholder Theory Perspective on Business Models: Value Creation for Sustainability.” Journal of Business Ethics 166(1): 3–18.
Haksever, Cengiz, Radha Chaganti, and Ronald G. Cook. 2004. “A Model of Value Creation: Strategic View.” Journal of Business Ethics 49(3): 295–307.
Hassan, Abdulsadek, Faheema Abdulla Mohammed, and Abdulrahman Yaqoob Seyadi. 2024. “Artificial Intelligence Applications for Marketing.” In Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0, 607–618.
Islam, Tasin, Alina Miron, Monomita Nandy, Jyoti Choudrie, Xiaohui Liu, and Yongmin Li. 2024. “Transforming Digital Marketing with Generative AI.” Computers 13(7): 168.
Jawaid, R. 2025. Content Marketing: Its Role in Building Brand Loyalty and Customer Satisfaction. International Journal of Innovations in Science, Engineering And Management. 4, 1 (Apr. 2025), 115–120.
Jiménez-Delgado, Fernando, María Dolores Reina-Paz, I. J. Thuissard-Vasallo, and D. Sanz-Rosa. 2017. “The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention.” In ICABR Conference, 245–257.
Jung, Sang-Uk, and Valeriia Shegai. 2023. “The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size.” Sustainability 15(7): 5711.
Kask, Johan, and Gabriel Linton. 2025. “Navigating the Innovation Process: Challenges Faced by Deep-Tech Startups.” In Contemporary Issues in Industry 5.0: Towards an AI Integrated Society, 197–219.
Kislukhin, Artem. 2024. “How to Run Marketing in Startups Efficiently.
Kozintz, R. 1401. Netnography: Redefining a Method for Studying Relationships and Culture in Networked Environments. Translated by M. Rasouli and P. Nematollahi. Tehran: Office for Media Studies and Planning. [In Persian]
Kubovics, Michal. 2024. “Innovative Content Production in Marketing Communication Through AI.” In European Conference on Innovation and Entrepreneurship, 377–383. Academic Conferences International Limited.
Kuchi, Sanchita, and Sumeet Gupta. 2023. “Value-Creation Strategies for E-Commerce Businesses.” IIM Kozhikode Society & Management Review 12(2): 234–249.
Kumar, V., Abdul R. Ashraf, and Waqar Nadeem. 2024. “AI-Powered Marketing: What, Where, and How?” International Journal of Information Management 77: 102783
Lee, Byunguk, Boyoung Kim, and Ureta Vaquero Ivan. 2023. “Enhancing the Competitiveness of AI Technology-Based Startups in the Digital Era.” Administrative Sciences 14(1):6.
Lee, Chee Sun, Peck Yeng Sharon Cheang, and Massoud Moslehpour. 2022. “Predictive Analytics in Business Analytics: Decision Tree.” Advances in Decision Sciences 26(1): 1–29.
Li, Bo, Mingming Dong, Jingtao Shang, and Pu Zhao. 2018. “Design and Implementation of Business Processes Efficiency Analysis System.” In 2018 IEEE 4th International Conference on Computer and Communications (ICCC), 2175–2179.
Magistretti, Stefano, Claudio Dell'Era, and Roberto Verganti. 2020. “Searching for the Right Application: A Technology Development Review and Research Agenda.” Technological Forecasting and Social Change 151: 11987
Mahmoudi Mymand, Mohammad, Mona Falsafi Fard, Seyed Moosa Khademi, and Mirza Hassan Hosseini. 1403. “Designing and Developing the Smart Marketing Mobilization Model of Startups in Social Networks.” Smart Marketing Management 5(4): 146–172. [In Persian]
Malashahi Benjar, M. 1403. “The Effect of Technical, Organizational, and Human Antecedents on the Application of Artificial Intelligence in Marketing.” Master’s thesis, Imam Reza International University, Faculty of Literature and Humanities. [In Persian]
Mogull, Scott A. 2023. “Strategy of Technical Content Marketing in an Entrepreneurial Tech Company: Using the Funnel-Bucket Model to Guide the Message and Media.” Technical Communication 70(2): 43–54.
Muchenje, Givemore, and Marko Seppänen. 2023. “Unpacking Task-Technology Fit to Explore the Business Value of Big Data Analytics.” International Journal of Information Management 69: 102619.
Nagina, Razia, and Mandakini Paruthi. 2024. “The Integration of Artificial Intelligence and Its Technological Optimizations Models to Enhance the Smart Marketing Management.” In 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 1397–1402.
Najafi, Alireza, Gholamreza Nourmohammad Nasrabadi, and Sohila Mohammadzadeh. 1403. “The Role of Artificial Intelligence in Marketing Policies and Market Management.” Scientific Quarterly of Standard Management and Quality 14(1): 1–19. [In Persian]
Nirwana, Aditya, R. P. Kusuma, and A. P. Pradana. 2023. “Implementation of Artificial Intelligence in Digital Marketing Development: A Thematic Review and Practical Exploration.” Jurnal Manajemen Bisnis, Akuntansi Dan Keuangan 2(1): 85–112.
Oztabak, Cigdem. 2024. “Reframing Startup Marketing Strategy with Product-Content-Market Fit.” Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi 10(2): 222–233.
Pires, Paulo Botelho, José Duarte Santos, and Inês Veiga Pereira, eds. 2024. Digital Marketing: Analyzing Its Transversal Impact.
Rais, Abderrahmane, and Kamel Abdedaime. 2024. “The Role of Customer Acquisition Strategy in the Growth of Startups.” PhD diss., Université du Chahid Cheikh El Arabi Tebessi.
Ribeiro, Marco Tulio, Sameer Singh, and Carlos Guestrin. 2016. “Why Should I Trust You? Explaining the Predictions of Any Classifier.” In Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 1135–1144.
Rohn, Daniel, Peter M. Bican, Alexander Brem, Sascha Kraus, and Thomas Clauss. 2021. “Digital Platform-Based Business Models–An Exploration of Critical Success Factors.” Journal of Engineering and Technology Management 60: 101625.
Rudin, Cynthia, Chaofan Chen, Zhi Chen, Haiyang Huang, Lesia Semenova, and Chudi Zhong. 2022. “Interpretable Machine Learning: Fundamental Principles and 10 Grand Challenges.” Statistical Surveys 16: 1–85
Santos, José Duarte, and José Pita Castelo. 2018. “The Six Dimensions of Adoption of a CRM Strategy.” In Diverse Methods in Customer Relationship Marketing and Management, 17–43.
Sarin, Asheetu Bhatia, and Shivangi Sharma. 2024. “Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies.” In Balancing Automation and Human Interaction in Modern Marketing, 151–174.
Sonidou, Eleni. 2024. “The Impact of Flexible Working Arrangements on Employer Attractiveness: A Comparative Study Between Startups and Large Companies.” Master’s thesi
Szenftner, Aniko, Stefan Stumpp, and Tobias Knopf. 2024. “Exploring the Potential of AI to Increase Productivity in Small Marketing Teams.” In European Conference on Innovation and Entrepreneurship, 970-977
Tulbure, Adriana, Anca Popescu, and Nicoleta Andreea NeacȘu. 2024. “The Role of AI in Content Development among Romanian Small Businesses.” In Proceedings of the International Conference on Business Excellence, vol. 18, no. 1, 2353–2364
Unalp, Aynur. 2024. “AI-Powered Business Insights: Leveraging Data Mining for Strategic Market Analysis.”
Vahidzadegan, Fariba, and Ali Zangi Abadi. 1400. “Examining the Role of Brand Image in Brand Equity of Isfahan Tourism from the Perspective of Domestic Tourists.” Tourism and Development 10(4): 63–72. [In Persian]
van den Dool, Roeland. 2025. “Innovative Work Behaviour and Innovation Success: Remote Work in Dutch Startups.” PhD diss., Tilburg University.
Vasundhara, S., K. Srivarun Venkatesh, V. Manimegalai, P. Sundharesalingam, S. Sathyakala, and Sampath Boopathi. 2024. “AI-Powered Marketing Revolutionizing Customer Engagement through Innovative Strategies.” In Cases on AI Ethics in Business, 21–46. IGI Global Scientific Publishing.
Wedel, Michel, and P. K. Kannan. 2016. “Marketing Analytics for Data-Rich Environments.” Journal of Marketing 80 (6): 97–121.
Zahay, Debra. 2021. "Advancing Research in Digital and Social Media Marketing." Journal of Marketing Theory and Practice 29 (1): 125-139.
Zarei, Ghasem, Rahim Mohammadhani, and Hajar Fathi. 1403. “Review and Identification of the Consequences of Artificial Intelligence Applications in Marketing.” Research in Management in Iran 28(2): 1–31. [In Persian]
