بررسی سیر تطور هم رقابتی و ارائه مدل جامع راهبرد هم رقابتی در شرایط تحریم

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه حضرت معصومه، قم، ایران.

2 کارشناسی ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه حضرت معصومه، قم، ایران.

چکیده

حفظ موقعیت رقابتی و بقاء یکی از مهمترین چالش‌های شرکت‌ها در شرایط عدم اطمینان محیطی بالاست. در چنین شرایطی تحلیل و پیش‌بینی پویایی همکاری و رقابت برای شرکت‌ها بسیار مشکل است . این در حالی است که هم‌رقابتی راهبردی است که در دو دهه اخیر به منظور کسب ، حفظ و ارتقا جایگاه رقابتی مورد توجه بسیاری از شرکت‌ها قرار گرفته است. با توجه به شرایط عدم اطمینان ناشی از تحریم‌ها در محیط تجاری کشور، استراتژی هم‌رقابتی برای بسیاری از شرکت‌ها برای عبور از این شرایط سودمند است. اما بررسی‌‌های انجام گرفته نشان دهنده آن است که تاکنون الگویی از استراتژی هم‌رقابتی در شرایط عدم‌اطمینان بالا ارائه نشده است. در این راستا هدف این پژوهش ارائه مدل جامعی از استراتژی هم‌رقابتی براساس رویکرد سیستمی در شرایط تحریم می‌باشد. در این پژوهش به‎منظور تبیین یک مدل جامع هم‌رقابتی، با مرور سیستماتیک ادبیات و به‎ کمک روش پژوهش کیفی فراترکیب (متاسنتز)، کلیۀ ابعاد استراتژی هم‌رقابتی، شامل 13 بعد و 80 شاخص، شناسایی شده است که شامل سه بخش پیشران، فرایند و پیامد می باشد. براساس مدل پیشران‌ها شامل عوامل درون سازمانی (فردی و سازمانی) و برون سازمانی (محیطی و صنعتی)، فرایندها شامل مدیریت انتخاب، مدیریت ارتباطات، مدیریت عملیات، مدیریت پایداری و مدیریت تنش، و پیامدهای همرقابتی نیز شامل پیامدهای خرد (مشتری و سازمان) و کلان (بین سازمانی و صنعت) می باشد. مدل پیشنهادی می‌تواند به عنوان مبنایی برای برنامه‌ریزی از سوی مدیران و سیاست-گذاران در شرایط عدم اطمینان محیطی بالا باشد.

کلیدواژه‌ها


عنوان مقاله [English]

Historical trend of coopetition and developing a comprehensive model of coopetition strategy under sanctions condition

نویسندگان [English]

  • Mohammad Talari 1
  • Ameneh Binandeh 2
1 Assistant Professor, Faculty of Management, Hazrat-e Masoumeh University (HMU), Qom, Iran.
2 MSc in Business Administration, Faculty of Management, Hazrat-e Masoumeh University (HMU), Qom, Iran.
چکیده [English]

Maintaining competitive position and survival is one of the most important challenges for companies in the condition of high environmental uncertainty. In such a situation, it is very difficult for corporates to analyze and predict the dynamics of cooperation and competition. coopetition is a strategy that has attracted the attention of many corporates in the last two decades in order to gain, maintain and improve its competitive position. Given the uncertainty surrounding sanctions in the country's business environment, a coopetition strategy is beneficial for many corporates to overcome this situation. But studies show that no pattern of coopetition strategy has not yet been presented in the condition of high uncertainty. In this regard, the aim of this study is to provide a comprehensive model of coopetition strategy based on a systemic approach in the condition of sanctions. In this study, in order to explain a comprehensive model of coopetition, all dimensions of coopetition strategy including 13 dimensions and 80 indicators have been identified by a systematic review of literature and with help of meta-synthesis qualitative research method. This include three section: driver, process, and outcome. Based on the model, drivers include intra-organizational(individual and organizational) and extra-organizational factors (environmental and industrial), processes include selection management, communication management, operations management, sustainability management and tension management, and the outcomes of coopetition also include micro-level (customer and organization) and macro-level (inter-organization and industry). The proposed model can be used by managers and policymakers as a basis for planning in conditions of high environmental uncertainty.

کلیدواژه‌ها [English]

  • Collaboration
  • Competition
  • Cooptition Strategy
  • meta synthesis
  • sanctions
حیدری، علی، منطقی، نادری و اسماعیلی ،گیوی، ارائهچارچوبیمفهومیبرایهمپاییفناورانه موتورهایتوربوفنتجاریدرایرانبابهرهگیریاز رویکردفراترکیب، فصلنامه بهبود مدیریت، دوره31،شماره 3، بهار 1398.
 
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