Volume of steelmaking in Iran should be increased to 50 million tons per year based on 1404 vision, approximately. This requires building the new iron/steelmaking plant and balancing the steel industry supply chain from iron ore to steel slab, hot and cold rolling. When increasing technological pressures, environmental challenges, and international competitive and dealing with restrictions of information, investors have not tendency to invest. Therefore, the Ministry of Industry, Mining and Trade (especially IMIDRO) as a policymakers must direct investors by illustrate baselines in this field such as technology strategy making and technology selection. In this way, Attractiveness-Competitiveness Matrix (ACM) as a technology strategy tool can be used.
This paper aim to develop the portfolio of technology based on ACM in ironmaking technologies. First, we develop four factors for attractiveness (market potential, competitive situation, technical potential, and political-social aspects) and three factors for competitiveness (technical-technological capacity, complementary capabilities, and financial capacity). Second, we request experts (researchers and managers that study/work on ironmaking technology field at least 15 years experience) to assessment twenty ironmaking technologies based on attractiveness and competitiveness dimensions. Finally, analysis by Fuzzy Topsis is shown Blast Furnace and Midrex have the highest attractiveness and competitiveness.