A Process Framework for Designing and Formulating Technology Strategy in Industrial Firms: An Industrial Automation Equipment Manufacturer

Document Type : Research Article (Original Article)


1 PhD candidate of Technology Management. Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.

2 Assistant Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.

3 Associate Professor, Faculty of Management and Industrial Engineering, Malek Ashtar University of Technology, Tehran, Iran.


In order to obtaining competitive advantages from complex, costly and changing technologies, firms need to manage theis thecnologies strategically. Technology strategy includes several technology related decisions and actions that adopted by managers in order to acuiering competitive advantages in the firm level through transforming inputs to outputs. The problem of current paper is that, finding a process framework for designing and formulating technology strategy in industrial firms that includes identification, selection and acquisition of technologies and presents proper tools for each stage, is fairly difficult. So, this paper through applying action research strategy, introduces a process framework for designing and formulating technology Strategy in industrial firms. In this framework, identification of technologies was done by applying Technology Tree tool and Strategic Technology Unit (STU) concepts. Then, Attractiveness-Capability Matrix was used as a method for technology selection. Also, a multi criteria decision making (MCDM) method that it is called PROMETHEE was applied in order to determine best way for technology acquisition. This framework is implemented in an Iranian industrial automation equipment manufacturer named Qeshm Voltage and identification, selection and acquisition activities are done for a product that it is called Human Machin Interface (HMI). Applying the introduced framework can lead to improving effectiveness of technology related strategic and operational decision makings in industrialized firms by systemizing the process of technology strategy formulating and assissting managers in decision making process.