The Effect of Structural Factors of the Country's Space Industry on the NPD

Document Type : Research Article (Original Article)


1 PhD candidate of Technology Management, Faculty of Management and Economics, Islamic Azad University Science and Research Branch, Tehran, Iran.

2 Professor, Faculty of Management and Economics, Islamic Azad University Science and Research Branch, Tehran, Iran.

3 Associate Professor, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.


The increasing growth of space achievements, which is the result of the NPD and the increase in the level of exploitation of its findings, has made the space sector an effective role in economic development and increasing GDP and the space industry is also subject to this category. Structural actions in space have created problems in the field of rockets and satellites as a concern in space over the past decade. A review of the research background reveals the impact of three levels of industry, firm and process on NPD. In this research, the problematic situation in the space industry was identified, through interviews and documentation, and the results were validated by creating a focus group. 34 factors related to NPD at this level were identified by reviewing the research background. The extent of their impact on achieving the country's space goals was assessed by the SAW method of MADM and five factors affecting NPD were selected. Then, the interaction of factors was evaluated with Micmac software. Relationships between factors were prioritized by structural analysis of factors. It was found that the factor of structure and organizational relationships at the level of the space industry has a direct impact on the time of new product entry into the market. Therefore, the rulers of the space sector should pay special attention to them. Finally, priorities and suggestions for improving decisions for NPD were presented.


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