طراحی مدل عوامل موثر بر استراتژی‌های تحقیق و توسعه در شرکت‌های خودروسازی داخلی با تاکید بر رویکرد ساختاری-تفسیری (ISM)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت، دانشکده مدیریت دانشگاه آزاد اسلامی تهران مرکز، تهران، ایران.

2 استادیار گروه مدیریت، دانشکده مدیریت دانشگاه آزاد اسلامی تهران مرکز، تهران، ایران

چکیده

هدف از پژوهش طراحی مدل عوامل موثر بر استراتژی‌های تحقیق و توسعه در شرکت‌های خودروسازی داخلی با تاکید بر رویکرد ساختاری-تفسیری می‌باشد. پژوهش حاضر ازنظر هدف توسعه‌ای و از لحاظ روش آمیخته می‌باشد. جامعه آماری تحقیق را کارکنان و مدیران شرکت‌های خودروسازی داخلی تشکیل می‌دهد. نمونه آماری این تحقیق بصورت هدفمند و قضاوتی از میان مدیران و کارکنان شاغل در صنایع خودروسازی داخلی که دارای حداقل 5 سال سابقه کاری در واحد تحقیق و توسعه و ارتباط با مشتریان هستند، انتخاب شده است. در بخش کیفی از مصاحبه نیمه‌ساختاریافته جهت شناسایی مولفه‌های پژوهش استفاده شده است. تحلیل فرآیند کدگذاری بخش کیفی منجر به شناسایی 7 مولفه استراتژی کسب و کار، سیاست‌های حمایتی، جذب سرمایه‌گذاری، سرمایه دانشی، توسعه فرهنگی، شبکه اجرای تحقیق و توسعه و مدیریت تحقیق و توسعه گردیده است. مولفه‌های شناسایی شده در بخش کمی در پرسشنامه ISM قرار گرفته است. بر اساس نتایج به دست آمده از تحلیل ISM می‌توان اذعان نمود که در ماتریس تأثیرات مستقیم و غیرمستقیم؛ بیشترین تأثیرگذاری را عامل سیاست‌های حمایتی و بیشترین وابستگی را در ماتریس تأثیرات مستقیم عامل جذب سرمایه‌گذاری و سرمایه دانشی در ماتریس تأثیرات غیرمستقیم داراست.

کلیدواژه‌ها


عنوان مقاله [English]

Designing Factors Affecting Research and Development Strategies in Domestic Automotive Companies with Emphasis on Structural-Interpretive Approach (ISM)

نویسندگان [English]

  • Sodeh Alizadeh 1
  • Seyed Kamran Norbakhsh 2
  • Behrooz Ghasemi 2
1 Phd Candidate, Faculity or Management, Islamic Azad University of Central Tehran Branch, Tehran, Iran
2 Assistant Professor, Faculty of Management, Islamic Azad University of Central Tehran Branch, Tehran, Iran
چکیده [English]

The purpose of this research is to design a model of factors affecting research and development strategies in domestic automotive companies with emphasis on structural-interpretive approach. The present study is mixed in terms of developmental purpose and method. The statistical population of the research consists of employees and managers of domestic car companies. The statistical sample of this research has been purposefully and judiciously selected from managers and employees working in the domestic automotive industry who have at least 5 years of experience in the research and development unit and customer relations. In the qualitative part, semi-structured interviews have been used to identify research components. Qualitative sector coding process analysis has led to the identification of 7 components of business strategy, supportive policies, investment attraction, knowledge capital, cultural development, and research and development implementation network and research and development management. The identified components are included in the quantitative section of the ISM questionnaire. Based on the results obtained from the ISM analysis, it can be acknowledged that there are direct and indirect effects in the matrix; the most influential factor is supportive policies and the most dependent in the matrix is the direct effects of attracting investment and knowledge capital in the matrix of indirect effects.

کلیدواژه‌ها [English]

  • Strategy
  • Research and Development
  • Automotive Companies
  • Structural-Interpretive Equations
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