مفهوم سازی توانمندی توسعه پلتفرم های فناورانه در صنعت خودروسازی ایران: یک مطالعه چند موردی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد گروه مدیریت صنعتی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

2 استاد گروه مدیریت تکنولوژی، دانشکده مدیریت و مهندسی صنایع، دانشگاه صنعتی مالک اشتر، تهران، ایران.

3 دانشیار گروه مدیریت صنعتی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

4 دانشجوی دکتری مدیریت تکنولوژی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

چکیده

بسیاری از بنگاه های خودروسازی در سراسر دنیا برای پاسخ به طیف گسترده‌تری از مشتریان و کاهش هزینه‌ها به صورت همزمان و به عبارتی برای سفارشی سازی انبوه به رویکرد توسعه محصول مبتنی بر پلتفرم رو آورده‌اند. در مسیر پذیرش چنین رویکردی مفهوم سازی و شناسایی توانمندی‌های توسعه پلتفرم یک اصل حیاتی است. بنابراین هدف اصلی در این تحقیق مفهوم‌سازی توانمندی توسعه پلتفرم محصول از طریق شناسایی توانمندی‌های توسعه ماژولهای اصلی و توانمندی‌های یکپارچه‌سازی آنها در صنعت خودروسازی می-باشد. تحقیق حاضر از لحاظ هدف کاربردی و از حیث نوع داده، پژوهشی کیفی و اکتشافی مبتنی بر مطالعه موردی محسوب می‌شود. جامعه آماری این تحقیق صنعت خودروسازی ایران و جامعه پاسخگویان متخصصان دو شرکت ایرانخودرو و سایپا به عنوان دو شرکت خودروسازی بزرگ کشور ایران و همچنین متخصصان دانشگاهی در دانشکده مهندسی خودرو دانشگاه علم و صنعت که همگی سابقه و تجربه توسعه پلتفرم را داشتند، بود. نمونه‌گیری به صورت هدفمند و قضاوتی و مطابق با اشباع نظری انجام شد. برای تجزیه و تحلیل مصاحبه‌ها و اسناد از تحلیل محتوا استفاده شد. توانمندی دانشی فنی پایه، توانمندی مهندسی نیازها و خواسته‌ها، توانمندی طراحی و معماری سیستم، توانمندی مهندسی زیرسیستمها و توسعه و تکوین قطعات، توانمندی یکپارچه سازی سیستم، و توانمندی آزمون و صحه‌گذاری به عنوان توانمندی‌های توسعه ماژلهای اصلی و توانمندی یکپارچه‌سازی سازمانی، توانمندی یکپارچه‌سازی زنجیره تامین، و توانمندی یکپارچه‌سازی فنی به عنوان توانمندی‌های یکپارچه‌سازی شناسایی گردیدند. در نهایت برای افزایش اعتبار مقوله‌های شناسایی شده از تکنیک دلفی فازی استفاده گردید.

کلیدواژه‌ها

عنوان مقاله [English]

Conceptualizing Technological platform development capability in the Iranian Automotive Industry: A multiple case studies

نویسندگان [English]

  • Ahmad Jafarnejad Chaghoshi 1
  • Manouchehr Manteghi 2
  • Mohammad Reza Sadeghi Moghadam 3
  • Mohammad Goshtasbi 4
1 Professor, Faculty of Management, University of Tehran, Tehran, Iran.
2 Professor, Faculty of Management and Industrial Engineering, Malek Ashtar University of Technology, Tehran, Iran.
3 Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran.
4 PhD candidate of Technology Management, Faculty of Management, University of Tehran, Tehran, Iran.
چکیده [English]

Many automotive firms around the world are turning to platform-based product development to respond to a wider range of customers and reduce costs concurrently, in other words, for mass customization. In the process of adopting such an approach, conceptualizing and identifying platform development capabilities is a crucial principle. So the main objective of this research is to conceptualize the product platform development capabilities by identifying the core module development capabilities and their integration capabilities in the automotive industry. In terms of purpose this research is an applied study and in terms of data type, it is a qualitative and exploratory case study research.The statistical population of this study was the Iranian automotive industry and the respondent community of experts from Iran Khodro and Saipa as well as academic specialists at the Automotive Engineering Faculty of Science and Technology University. The sampling was done in a purposive and judgmental manner with theoretical saturation. Content analysis was used to analyze the interviews and documents. Basic technical knowledge capability, needs and requirements engineering capability, system design and architecture capability, subsystem engineering capability and component development, system integration capability, and test and validation capability as core module development capability And organizational integration capability, supply chain integration capability, and technical integration capability were identified as integration capabilities. Finally, fuzzy Delphi technique was used to increase the validity of the identified Themes.

کلیدواژه‌ها [English]

  • "Technological platforms"
  • "product platform"
  • "platform development capabilities"
  • "Automotive industry"
  • "multiple case studies"

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