Evaluation & Improvement of Competitive Intelligence in Automotive Industries Using QFD Model

Moshabaki Esfahani, Asghar; Rezvanianzadeh, Mohammad Reza; Khorramgah, Samaneh Sadat

Evaluation & Improvement of Competitive Intelligence in Automotive Industries Using QFD Model

Document Type : Research Article (Original Article)

Authors

¹ Professor, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.

² PhD candidate of Strategic Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.

³ MSc student of Management, Faculty of Management, Islamic Azad University Central Tehran Branch, Tehran, Iran.

Abstract

Competition is not a force to be taken lightly in the business world. In fact, companies face competition every day. The need for information about this force has been named "competitive information," "corporate intelligence," "corporate information" and "business intelligence.” Recently, most business people refer to this gathering of information as "competitive intelligence". The purpose of CI includes enhancing a firm's competitiveness while eroding the competitive advantage of its rivals. CI seeks information about the competition while protecting the firm's proprietary information from outsiders. This study aims to appear the situation of CI factors in auto industries of Iran and improve these indicators by using quality function deployment model. We found that there are seven dimension of CI in auto industries and can improved using 10 key elements as output of QFD model. In addition a competitive matrix was developed in this case.

Keywords