نوع مقاله : مقاله پژوهشی
نویسندگان
1 استاد گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.
2 دانشجوی دکتری مدیریت استراتژیک، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.
3 دانشجوی کارشناسی ارشد مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Competition is not a force to be taken lightly in the business world. In fact, companies face competition every day. The need for information about this force has been named "competitive information," "corporate intelligence," "corporate information" and "business intelligence.” Recently, most business people refer to this gathering of information as "competitive intelligence". The purpose of CI includes enhancing a firm's competitiveness while eroding the competitive advantage of its rivals. CI seeks information about the competition while protecting the firm's proprietary information from outsiders. This study aims to appear the situation of CI factors in auto industries of Iran and improve these indicators by using quality function deployment model. We found that there are seven dimension of CI in auto industries and can improved using 10 key elements as output of QFD model. In addition a competitive matrix was developed in this case.
کلیدواژهها [English]